- Who is Shinaaz Karodia?
Shinaaz Karodia, educational professional turned Global Entrepreneur, who has held up a mirror to every phase of her life. Her life has completely evolved into a community both digital and in person, across multiple platforms. Her aim is to educate, empower, support and create opportunities for women who don’t have a platform for independence and growth. She joined the corporate world in 2016 and is now considered a global entrepreneur and leader who has created a massive influence over the digital community and won the hearts of many people in South Africa and around the world. She says, ” creating opportunities and being the voice for those unheard voices has become so important for me. Making an impact on people’s lives, spreading love, helping small business grow has been a wonderful journey
thus far.”

- What is Coco Lab?
Coco Lab is a company my friend and I decided to start together a few months ago, the opportunity came at the right time when life was throwing curve balls at me. Coco Lab is a collaboration between brands and content creators, to teach them about creating the ultimate social media campaign. Generate more traffic and learn how to get the best exposure.
- What inspires your fashion?
My mood is my biggest fashion inspiration, how I am feeling on that day will be exactly what outfit I put together. I’m a dynamic bold personality and I wear what represents that. I am very experimental when it comes to fashion, trying new things, new colours and new styles. I love collaborating with different type of fashion brands as a form of experimental fashion such as urban street wear, I would even experiment men’s clothing as an over-size wear.
- What advice do I have for young females out there?
Nobody else can change things for you. Don’t be afraid to take a leap when you are stuck in a toxic situation. You are in the driver’s seat of your life. You will get negative feedback around you, that does not mean that you didn’t try your best, don’t take it personally.
You are the boss of your life and the most important person in your story, so take charge and write it the way you want it to be told.

- Give us 3 business tips.
Choosing 3 is hard but here is my top 10.
– Have a solid business plan
– Prepare for financial challenges
– Be Frugal- remember you’re a start-up.
– Don’t be afraid to ask for help.
– Put your faith in a trusted mentor.
– Marketing on a shoe string budget
– Look after the number one
– Build a support structure and team that shares your vision.
– Never stop learning
– Safeguard your venture.
- Where do you see yourself in the next 5 years?
Early retired and living my best life with businesses running on auto pilot mode.
- London and Dubai?
Both Dubai and London for different reasons.
- What is your favourite fashion brand?
Dolce and Gabbana
- Who do you look up to?
Priyanka Chopra
- What is the one quote that you live by?
Be the energy you want to attract.




